I have for years tried to put into words my ideas about how non-profits can achieve better effectiveness and efficiency by redefining it's administration with web technology. It is not enough anymore to simply view the web as something essential for marketing departments to promote their organizations in brochure style. Instead of adding a website to the list of organizational and promotional materials/tools, I propose that organizations must redefine their entire operation within the context of the web. Administrators will have to not only learn new tools and new organizational and reporting mechanisms, but fully a new paradigm of openness beyond any single program or organization. I will try and compile my theories on why this should(and has to) happen, and the steps it will take to transition to this new economic development platform.